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House Flippers-Skip the WOW and Go for the Details

Upgraded Kitchen Example in House FlipOver the past few days I've been on the house hunt with a great young couple relocating to Fort Belvoir this summer.  Based on their price range we have been concentrating on properties in the Woodbridge area of Prince William County.  The more listings we pulled, the more "flips" we found and a tour of ten of those over two days found some surprising differences.

Obviously the goal of a flip is to get a home ready, on the market and sold as quickly as possible.   A few of the properties we toured are owned by the same investment group and you could instantly tell their style.  The same paint color, the same appliances, the same carpet, I think you get the picture.   We called them the Stepford Houses after the movie Stepford Wives.  They looked good but when you started examining the details you found a number of flaws.

Some of them were little details.  Missing molding around the engineered flooring, cheap fixtures and bad caulking in the bathrooms start to become more noticeable as you tour more homes.  Very few of the properties had spent time on the outside of the property.   Overgrown bushes, messy yards, dirty decks and leaning fences were common.

Then there were the homes that tried to WOW you with a kitchen that is straight out of HGTV (okay the Ikea showroom).  Except as you look around the house you find they left the 1980's wooden stair railings, the 1990's wall mirrors in the hallways and ceiling fans that are covered with at least 5 years of dust.   Painting seems to be the biggest issue that flippers seem to have.  Certainly it is cheaper and easier to get out the spray gun and go to town.  But painting over every electric outlet and light switch, is just sloppy work and devalues anything else you might have done.

The house we found and have a ratified contract on wasn't the fanciest of the bunch but the contractor had done a reasonable job on the both the inside and the outside of the home.  It doesn't have granite and stainless steel appliances but it does have a power washed deck and a new fence!  It does have new light fixtures that match and the paint job wasn't slapped on with the cheapest paint they could find.  Will we find a few issues during the home inspection?  I can see tell that they forget the GFCI switches in the kitchen and bathrooms during the remodel but overall this flipper spent money wisely.  They didn't try to WOW you with a kitchen that doesn't fit with the style of the home or take the cheap way out with a spray gun. They took care of both the inside and the outside of the home and made it fit with the rest of the neighborhood.

So house flippers step back and take a look at your properties before you put them on the market.  Just like every seller you need to take a look at your investment through a buyer's eye.  The details matter and can be more important than the WOW factor when it comes to getting your home sold.

                No Hassle-No Pressure-Just Straight Talk About The Northern Virginia Real Estate Market

If you are interested in learning more about the Northern Virginia Real Estate market including Alexandria, Arlington, Fairfax and Prince William Counties give Cindy Jones and CJ Realty Group, Inc a call at 703-346-2213. 

Military Relocation Specialist serving military families relocating to and from the Pentagon, Fort Belvoir, Quantico MCB and all of the Military District of Washington installations. 


Check out www.varealestatetalk.com and www.cjrealtygroup.com for more information.


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Comments

Great points, Cindy.  "The Stepford Houses" -- too funny.  I find it disheartening to see homes where people (flippers and also regular homeowners) have put money into all the wrong places. What a waste! You get the sense that someone tried something...but that it was either a shoddy job because someone didn't know what they were doing or they had to skip half of what was planned because they ran out of money.  A good stager can help guide these efforts to get great results...on budget...whether it's for a homeowner or an investment company.

Posted by Tanya Nouwens ~ Montreal Real Estate Broker & Stager (RE/MAX Royal (Jordan) / Ready, Set...Sold! ~ Montreal Canada) over 2 years ago

So true Cindy! It is important to put some "TLC" back into those fixer uppers before listing them on the market. There are quite a few "frist time home buyers" out looking for their dream home and if they walk into a home that is not...so great...they will keep looking!

Posted by Terrie Leighton REALTORĀ® 775-846-5424 Northern Nevada Real Estate (Ferrari-Lund Real Estate, Reno & Sparks) over 2 years ago

Yes, Yes.... Do not forget the little things to make a home sell faster. Thanks for a great post.

Posted by Terry Miller over 2 years ago

Glad you could help your clients find the home with the best true value. Recently saw a home that had the ceiling retextured, along with the crown moulding. How could they not know better?

Good post!

Posted by Sara Goss, Realtor, Houston Bay Area, Texas (HatmakerGroup.com GMAC Real Estate) over 2 years ago

Very good advice. . . having currently preparing one for the market

Posted by Fernando Herboso Broker: Check All www.ReallyNiceHomes.com in MD & VA (Herboso & Associates LLC- Broker 240.426.5754) over 2 years ago

Attention to detail, it is not all the fancy stuff tha make a house a home. Thanks for the post and I want to reblog it.

Posted by Charles Stallions Real Estate 800-309-3414 Pensacola, Fl. over 2 years ago

Cindy, it's so easy to be drawn in by a Wow kitchen and baths.  But you're right about the need to check out the other details.

Posted by Patricia Kennedy (Evers & Company Realtors) over 2 years ago

This is a good post - I wonder if you saw houses done by a contractor/flipper that works in the McLean area - same granite, floors, and bath tiles, etc. Predictable but fun.

Posted by Lise Howe, Assoc. Broker and Attorney Licensed in DC, MD, VA,Coldwell Banker (Coldwell Banker Residential Brokerage Chevy Chase) over 2 years ago

This young couple clearly benefited from your years of experience and wisdom. They may not have noticed many of these little shortcuts. Hats off on finding them a good one and getting them under contract. Smooth sailing with the finale, Cindy!

Posted by Irene Kennedy RealtorĀ® in Northwestern NJ (Weichert) over 2 years ago

Cindy - One of my recent buyers was turned off by a flipped home with a spray gun paint job. Even with everything freshly painted, she said it gave her a false sense of peace of mind.

Posted by Carol Culkin, Dutchess County (Century 21 Alliance Realty Group ) over 2 years ago

Tanya-poor workmanship shows very clearly in a number of these projects.  A recent home inspection on a flip with another buyer found more home inspection and walk-through items than I have had on any regular sale this year.

Posted by Cindy Jones-Northern Virginia Real Estate & Military Relocation Services (CJ Realty Group, Inc.) over 2 years ago

Terrie-I've been in some where they bought it and put it back on the market without doing anything! 

Posted by Cindy Jones-Northern Virginia Real Estate & Military Relocation Services (CJ Realty Group, Inc.) over 2 years ago

Terry-little details go along way.  The flash grabs you when you walk in the door but the details will get you the offers.

Posted by Cindy Jones-Northern Virginia Real Estate & Military Relocation Services (CJ Realty Group, Inc.) over 2 years ago

Sara-oh that is a classic.  Contractors with a spray gun are not always a good combination.

Posted by Cindy Jones-Northern Virginia Real Estate & Military Relocation Services (CJ Realty Group, Inc.) over 2 years ago

Charles-thanks for the reblog.  I'm amazed at what flippers forget to do when putting a house on the market.  The spray paint over all the electric outlets and light switches is just annoying!

Posted by Cindy Jones-Northern Virginia Real Estate & Military Relocation Services (CJ Realty Group, Inc.) over 2 years ago

Patricia-when we starting disecting one of the WOW kitchens we saw how poorly it was planned.  Dead corners, fridge directly next to the stove and shallow cabinents.  It looked great but would not function well.

Posted by Cindy Jones-Northern Virginia Real Estate & Military Relocation Services (CJ Realty Group, Inc.) over 2 years ago

Lise-there are a number of "groups" in our area that have purchased a dozen houses or more.  They obviously have a team that goes in with a formula of updates to do.  A 150K TH in Woodbridge doesn't need the same upgrades as a 1M house in McLean!

Posted by Cindy Jones-Northern Virginia Real Estate & Military Relocation Services (CJ Realty Group, Inc.) over 2 years ago

Irene-hopefully we will make it to closing without any issues.  Home inspection next to see how good a job the contractor really did on the basics.

Posted by Cindy Jones-Northern Virginia Real Estate & Military Relocation Services (CJ Realty Group, Inc.) over 2 years ago

Carol-you can spot a spray gun house right away.  Usually it is the quality of paint or perhaps it is the tell tale signs of lack of prep work.

Posted by Cindy Jones-Northern Virginia Real Estate & Military Relocation Services (CJ Realty Group, Inc.) over 2 years ago

Great advice.  Over doing can be costly.  Just ask one of my clients.  The home is sooo beautiful but may not bring what they want since the comps are not there.

Posted by Angelia Garcia (Pure Realtors) over 2 years ago

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